Last summer I fell in love with Love Island. There is no point in me pretending to be cool and claiming I watch it “ironically”. I watched the last season and the current one without a trace of irony, religiously tuning into ITV2 most nights at 9pm.
Viewers, the NHS and even plastic surgeons are calling on ITV2 to scrap the plastic surgery ads in Love Island breaks. We spoke to the feminist organisation behind the #LoveIslandAds campaign.