ITV is to review its decision to show adverts promoting breast enlargement and diet pills to Love Island viewers, following criticism from the head of the NHS and feminist campaign groups.
Campaigners and surgeons add to pressure to ban surgery ads
Campaigners are angry ads for breast surgery and diet supplements are shown
As new research reveals the show’s impact on women’s feelings about their appearance, feminist campaigners are increasing pressure on ITV to drop ads for cosmetic surgery.
ITV is facing pressure to stop airing ads for diet supplements and cosmetic surgery during Love Island, with research from feminist campaign group Level Up finding that 40% of women who watch the show feel more self-conscious about their body image afterwards.
The popular ITV show has come under fire for showing ads for cosmetic surgery and a weight-loss supplement – and research shows just how toxic they can be to young women
New research shows 40% of women feel more self-conscious of their bodies after watching the show. ITV has a lot to answer for, says Emily Baker.
Two in five (40%) female ‘Love Island’ viewers aged 18-34 feel more self-conscious about their body and appearance after watching the show.
A growing number of campaigners and health experts are calling for cosmetic surgery and diet adverts to be banned during ‘Love Island’, claiming they contribute to body image pressure experienced by the show’s young audience.
Last summer I fell in love with Love Island. There is no point in me pretending to be cool and claiming I watch it “ironically”. I watched the last season and the current one without a trace of irony, religiously tuning into ITV2 most nights at 9pm.
Viewers, the NHS and even plastic surgeons are calling on ITV2 to scrap the plastic surgery ads in Love Island breaks. We spoke to the feminist organisation behind the #LoveIslandAds campaign.