Cookies Policy: 27.2.18


This Cookie Policy explains how Level Up uses cookies and other tracking technologies through our website http://www.welevelup.org/. This Cookie Policy is to be read alongside the Level Up Privacy Policy http://www.welevelup.org/privacy-policy, which explains how Level Up uses personal data.  If you do not accept our use of cookies please disable them following our guidance below.

What are web cookies?

Web cookies are small files that are placed on your computer or mobile device by a website when you visit it. They contain details of your browsing history on that website and distinguish you from other users. Cookies send data back to the originating website on each subsequent visit or allow another website to recognise the cookie. Cookies are useful because they allow a website to recognise a user’s device and, for instance, remember your preferences and generally improve your online user experience. Like most websites, Level Up uses cookies.

Although this policy refers to the general term “cookie”, which is the main method used by this website to store information, the browser’s local storage space is also used for the same purpose as cookies and we may use other tracking technologies through this website such as web beacons. As a result, the information included in this policy is likewise applicable to all cookies and tracking technologies that we use.

You can find out more about cookies at www.allaboutcookies.org.

Why do we use cookies?

We use cookies for five main purposes:

  1. To let you do things on our website – for example, while you are signing a petition or making a donation, cookies remember your details and where you are in the process from page to page.
  2. To improve your experience of our website – for example, to hide a form if you’ve already seen it, or to prevent you having to re-enter your details when you have already done so.
  3. To collect anonymous statistics – the information collected by cookies enables us to improve the website through usage figures and patterns. For example, it’s really useful for us to be able to see which campaigns are the most popular and how people are interacting with them.
  4. Social media – if you use Twitter or Facebook, cookies can help smooth the sharing process between our site and your online feeds.
  5. Measuring how cost-effective our advertising is – as a non-profit organisation, we need to watch our advertising spend carefully. Cookies are used to help us see how many people who click our adverts go on to do something further (for example, signing a petition or making a donation).

The list below provides more information about the cookies we use and why.

Name of cookie: Cookie policy accept

Owner: Level Up

Purpose for the cookie: Identifies whether the user has accepted the use of cookies on the website.

Duration: Persistent

Name of cookie: User identification

Owner: Level Up

Purpose for the cookie: These are used to identify and authenticate the user during website use and between sessions on the website, for example to automatically fill forms. User activity is linked to one record in the database. They also contain technical data of the user’s session, such as connection timeouts.

Duration: Session i.e. the cookie expires at the end of the session when you close your browser

Name of cookie: Cookie warning

Owner: Level Up

Purpose for the cookie: When a user clicks agree on our cookie banner we use a cookie to record this fact so that the banner does not show next time they visit.

Duration: Persistent

Name of cookie: Login access

Owner: Level Up

Purpose for the cookie: Recognising users and providing secure log in to our website and associated systems.

Duration: Session

Name of cookie: Google Analytics

Owner: Google

Purpose for the cookie: This is a web analytics service provided which uses cookies to show us how visitors found and explored our website, and how we can enhance their experience. It provides us with information about the behaviour of our visitors (for example, how long they stayed on the site, or which petitions are particularly popular) and also tells us how many visitors we have had. For more information on Google analytics, click here.

Duration: Session

Name of cookie: Facebook

Owner: Facebook

Purpose for the cookie: Facebook cookies allow us to track the website activity of visitors from our Facebook pages and ensure that our social media activity is effective. For more information about Facebook’s cookies, click here.

Duration: Session

Name of cookie: Google remarketing

Owner: Google

Purpose for the cookie: This tool allows us to track activity of visitors and then reach out to those who have visited our website, and match the right visitors with the right content. This enables us to spend our marketing budget more efficiently.

Duration: Persistent

Name of cookie: Optimizely

Owner: Optimizely

Purpose for the cookie: This tool allows us to recognise visitors as they navigate through our website and deliver consistent experiences across different pages.

Duration: Persistent

Name of cookie: Segment

Owner: Segment (but controlled by Level Up)

Purpose for the cookie: This tool allows us to track visitors between our websites without the need to serve more third-party cookies (such as those deposited on users’ devices by adverts and data management platforms). Segment allows us to do this using first-party cookies set and controlled by us, meaning that we can ensure that your personal information is adequately protected and treated in line with your choices.

Duration: Persistent

Website cookie acceptance

By clicking accept when you first visited the website you consent to our use of cookies as updated from time to time. In particular, you consent to cookies being stored on your computer and/or mobile device (unless rejected or disabled by your browser).

Turning cookies off

Internet browsers normally accept cookies by default. However, most browsers let you turn off either all or third-party cookies. What you are able to do depends on which browser you are using. However, please be aware that this may impair or limit your ability to use our website. The option to do this is usually found in the options, settings or preferences menus of your browser or mobile device.

You may opt-out of Google’s analytics cookies by visiting Google’s opt-out page – https://tools.google.com/dlpage/gaoptout Click on the links below to find out how to change your cookie settings in:

Internet explorer





iPhone and iPad


Updating our cookie policy

We may update our use of cookies from time to time and consequently we may update this policy. so We recommend that you check this policy regularly